Custom software

Stop working around your software.

We write software that fits the way you already work, then run it for you. It replaces the spreadsheet holding things together, and the job somebody still does by hand at eleven at night.

Before and after we build it
9:42 pmMissed callno voicemail · nobody heard it
handled · 38sBooked Wed, 10:15caller texted a confirmation

The call nobody heard, answered.

Tools we connect to, not clients of ours

GoogleChatGPTMailchimpGmailOutlookCalendarSheetsQuickBooksXeroSquareStripeShopifyHubSpotSlackTwilioZapiern8nMake
1Who it's for

Owner-run businesses, roughly 10 to 50 people

The work we do pays off fastest where one person is holding too much of the business in their head, and the phone keeps ringing.

Clinics and practices

Where the front desk is with a patient while the phone rings, and the bookings you lose are the ones nobody heard.

Trades and field service

HVAC, plumbing, electrical. On the phone from seven in the morning, doing the paperwork at night.

Restaurants and local retail

Orders and reservations arriving by phone, chat, and three different apps, all at the busiest hour.

Distributors and small manufacturers

Counter calls asking the same three questions, and three systems that each hold a different version of the customer.

We do our best work where the owner is still close to the day to day. One short call tells us both whether it is worth doing, and we will be straight with you either way.

Sound like your week?

Tell us the problem
2Our work

What we build

  • Apps for phones

    The kind your customers download, and the kind only your staff ever sees.

  • Websites and web apps

    The site people find you through, and the tools your staff sign into to get the day done.

  • Taking payments online

    A cart, a card field and the money in your account, without the card ever touching our page.

  • Work that runs overnight

    Collecting, sending and reporting on a timer, and stopping when it should.

  • Numbers gathered for you

    Pulled from the source on a schedule, into one place, so nobody rebuilds the same report by hand.

  • Apps that use where you are

    The camera, the map and the phone's own sensors deciding what a person can do.

  • Watches and sensors

    Software on the wrist, where there is no network to fall back on.

  • The US rules, built into all of it

    CAN-SPAM, sales tax, medical wording, privacy labels. Not a line item you buy separately: it is enforced by the system in every one of the six above.

And underneath it, the detail

2,843

businesses we counted

A client wanted to email every business in an area. We measured how many could actually be reached first, found 13 to 19%, and told them before they paid.

3

apps live on the App Store

Not a description of work. Three things you can open right now, which is more than most of what a website tells you.

Each one with the stack it was built on.

See the work
3Why us

Built to be accountable

Senior people, small team

The people you meet are the people who build. No layers between you and the work, and no juniors learning on your budget.

The problem first, not the technology

We agree on what should actually change for you before anything is built. What we use to do it follows from that, never the other way around.

We run what we build

We operate our own software in production, so we design for the long run, not the demo.

4Pricing

We want your phones answered, your evenings back, and your customers glad they called you. Most of what we want out of this never shows up on a bill.

What it costs
Depends on how much there is to do, so we work it out on the first call rather than guess at it here.
How you pay
One agreed price for the first piece of work, settled before anyone starts. Not an hourly meter.
When you find out
You see the number before you have to decide anything. If we think it is not worth doing, we say that on the call instead.

Tell us the problem and we will come back with the number.

5Questions

Straight answers

The things people ask us on the first call, answered before you have to ask.

01What happens when we start?

A short call, then a week where we sit inside one process and watch how it actually runs. You get a written summary of where the time goes and a fixed price for the first piece of work. If we do not think it is worth doing, we will say so on that call.

02How long before something is actually running?

Most first automations are answering real calls or moving real paperwork within two to four weeks. We deliberately start with one process rather than the whole business, so you see it working before you commit to more.

03What does it cost?

It depends on how much there is to do, so we work it out on the first call rather than guessing here. Two things we can promise: the first piece of work is one agreed price, settled before anyone starts, and you see the number before you have to decide anything.

04Do we have to replace the software we already use?

No, and we usually recommend against it. We work with what you already run and wire the gaps between it. Replacing a working system is the most expensive way to solve a problem that is usually about how the parts talk to each other.

05Who actually does the work?

The people you meet on the call. We are a small senior team, so there is nobody between you and the person building it, and no juniors learning on your budget.

Contact

Tell us the problem, not the spec.

A few sentences is enough. Within one business day we come back with what it would take, and with anything we think it will not solve.

Choose what you need

Pick any areas you already know about, or leave them blank